Alberta, Canada
User Experience Designer


“My approach extends beyond simply creating digital interfaces; I emphasize strongly on the ideas shaping experiences.”

Having multiple years of expertise as a multidisciplinary designer, I am a creative tactician and strategist committed to creating Design Systems and scalable workflows, offering designers with robust techniques and tools, and establishing measurements for UX.

My strength resides in crafting systems for digital products, focusing on systems thinking, component architecture, pattern curation, and reusable asset distribution.

Apr 2023 - Present

Lead - User Experience

  • Developing a design system framework for KPMG's global website, which includes 40+ (countries) associated businesses.

  • Redesign KPMG's global web presence, ensuring component layouts integrate seamlessly with AEM (Adobe Experience Manager) and remain scalable for numerous member organizations, providing multilingual support and accessibility for diverse user needs.

Oct 2021 - Mar 2023

Technical Lead - User Experience

  • Lead the Ameriprise advisor-focused design system work, supporting over 80+ applications, and establish a roadmap for it.

  • Headed DesignOps, supervising design advisory sessions and collaborative UX workshops 🚀

  • Partnered with executives to incorporate Figma into the team.

  • Evaluated prototypes and design structures with users to validate their efficiency or identify enhancement possibilities.

Aug 2019 - Oct 2021

Lead UX Consultant

  • Collaborate with a core UX group, guide new members, and foster a highly collaborative unit of UX/UI creators to assist in crafting modern interfaces.

  • Work closely with with pre-sales to create POCs that support their efforts to secure new projects and assignments.

Feb 2019 - Jun 2019

Technical Lead - User Experience

  • Lead a team adept at conceptualizing, creating, and constructing digital product prototypes.

  • Work closely with management to ensure that Brand and Products stay at the core of the consumer experience across all product divisions.

May 2016 - Feb 2019

Module Lead - User Experience

  • Organize the design team to function and excel within the COE, simultaneously supporting the UX team in improving their tools and delivery framework.

  • Collect UX requirements from stakeholders and business owners, and create inventive solutions by conducting design workshops for the team to utilize industry-specific methods and strategies.

Sep 2014 - Oct 2015

Manager - User Experience

  • Guide the user experience and front-end development processes for GreyOrange Products, establish the groundwork and enhancement of the company's brand, support the business team with marketing materials and brand awareness.

  • Perform user studies and collaborate closely with cross-functional groups, create user interfaces and innovative interactions for warehouse automation (Robotics) solutions.

Jun 2012 - Jul 2014

Graphic Designer

  • Design modern and luxurious web interfaces, emphasizing user pathways, prototypes, and comprehensive final visuals, showcasing them to decision-makers for final consent.

  • Train new hires on the enterprise's CMS design platform. Cooperate with the branding team to overhaul sales materials, presentations, and infographics for the organization's website and promotional services.

Sep 2010 - Mar 2012

Web Designer

  • Provide extremely relevant online solutions across websites and mobile apps, user interfaces, eBay shops, and promotional tools for small to medium-sized enterprises worldwide.

  • Craft branded, user-friendly online stores capable of selling and compatible with diverse web technologies like WordPress, Joomla, PHP, Magento, eBay, and more.

  • Offer expert advice to Senior Management on internal design solutions, devising storyboards, and wireframes for new campaigns and various high-priority projects.


Apr 2007 - Aug 2010

B.S., Bachelor of Science –––– Punjab Technical University, India

Degree: Bachelor of Design & Media Technology

Apr 2008 - Mar 2011

BlackBoxx –––– Frameboxx Animation & Visual Effects, India

Diploma: 3D modelling, animation and visual effects

© 2023 by Satbir Arora.
All work belongs to Satbir Arora and cannot be used without permission, or reposted with credit and back-linking.